Promote your blog in 5 easy steps
As a salesperson, your blog is at the heart of the value you offer your customers. It's the "Open 24 hours" expertise hub, where your customers can gain wisdom, advice, and solutions that will help them make more money. The value of your blog posts influences their appreciation for you and their loyalty to your personal brand. Your blog helps separate you from your competitors — you know, the order-takers.
It’s the platform where you slowly but surely establish yourself as a guiding force and go-to leader in your market.
But first, you must build a readership from your customer base and your social media network. Promote it, and they will come!
5 Steps to Effectively Promote Your Blog:
1. In your emails and newsletters
After you add a new post to your blog, it's time to promote it. Feature it in your next email or newsletter! Ask your recipients to post a comment, and make sure you include a subscription link to your blog’s RSS feed, so they can get your blog posts as soon as you post them.
2. In partner newsletters
Chances are, several of your partners are forward-thinking enough to publish their own newsletter, too. Offer to promote them in your newsletter, for the opportunity to publish your article (one of your blog posts) in theirs. A little back-scratching will help you fill up your newsletter and give you exposure to a new contact base.
3. On social media
To drive traffic to your blog, tweet your blog post titles with links to your blog! Do the same thing on Facebook and LinkedIn. Film yourself introducing a featured blog post, and add it to your YouTube channel. Add a link to the post in the video title or notes area. Here's another idea – tweet insightful comments posted to your blog by your readers along with a link to your blog.
4. By networking on other blogs
Participate on other blogs in your industry or region by becoming a regular commenter. By contributing to their community and conversations, you'll earn the opportunity to invite them to visit yours. Many blogs will allow you to enter your website when you post your comments. Enter your blog's web address or the link to one of your specific blog posts. The key here is to attract others to your blog because of the value you offer. Do not post comments like this: "Nice post, visit my blog here..." That's not networking. That's spamming.
5. On your business card
Most salespeople only include their company website on their business cards. But does your company website demonstrate to your customers that you're an articulate professional, a thinker, or an expert who can help them make money? Get your blog address printed on your business cards! When you hand your card to a new contact with great customer potential, tell them to visit the blog tomorrow for a special message. That afternoon, post a shout out to them on your blog (first name only), and email them a link to it.