Best Practices

Best Practices

How different you must be

Look inside for the simple formula...

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9 tips (not wishes) for more email opens

These ideas will blow your contacts away!

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Handling sales objections: "I need time to think it over."

Does "I need time..." sound more like "No" to you?

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4 questions to help you build a team with character

What can you do to find the right players for your team? Raquel Baldelomar has a few ideas...

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7 ideas to heat up summertime selling

With customers in and out, summer can be a frustrating time for sales, but it doesn't have to be...

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Out of this world "Out of Office" replies

You may have a million things to do before you leave for vacation, but an often-overlooked way to make an impression is a creative "out of office" reply...

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Effective advertising: Knowing who to spend your money on

These simple tips could make a 100% difference in the way consumers react...

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Own the room with these 12 public speaking tips

No matter how many people you're speaking in front of, your top priority is to keep them engaged.

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Give life to deadlines: Get prepared, stay realistic.

We can change how we look at deadlines and how we prepare for them...

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Momentum – the product of mental muscle

Do you know how to create momentum with your business, in your industry, against your competitors? Have you caught fire yet? If not, you're far from alone...

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Promote your blog in 5 easy steps

Your blog is the "Open 24 hours" expertise hub for your customers... if they know it's there.

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Clichés – avoid them like the plague!

This is especially true in your emails, marketing materials, and sales presentations.

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Network, network, network

It might sound cliché, but nothing can replace the good ol’ personal referral...

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The value of standing out

Leading voices in the sales world are all preaching the same message...

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10 tips for writing proper emails to prospects

What exactly is the difference between writing to a friend and writing to a prospect? What does it take to reach a prospect most effectively?

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Do you have "Greeting Card Moments"?

Of course you do! These marketing moments happen often, but most let them slip by...

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Replacements for 6 clueless sales sayings

A clueless classic is: "I'm just checking in to see if you have any questions." (You've never done this, right?)

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Are you a no-show after trade shows?

Everybody’s heard the dismal stats: Fewer than 20% of sales leads gleaned from trade shows ever get a follow-up. Yikes...

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3 signs your newsletter is working against you

It's time to get real. If your newsletters aren't seen as helpful and insightful, they could be wrecking your reputation and the loyalty of your customers, rather than building them. The real question is:...

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Be on your game... even when you're not playing

Some things to consider even when you’re not technically “working the business."

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How slanted is your view of customer loyalty?

‍Rank the following in terms of what drives the highest level of customer loyalty: Price, Product, Process, People. Most companies and people in sales behave as though Price comes first and People are last...

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December in crisis: 3 strategies to max out sales for Q4

This is the last moment of 2015 when time is on your side. You still have 2 weeks before the business world is sucked into the black hole of the holidays...

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What is your Brand Conversation?

What's that core dialogue that keeps customers returning to you to learn, discuss, debate, get guidance, share their experience, and soak in your perspective? Your Brand Conversation is NOT your logo, website design, business model, or revenue driver. It's the topic your customers would want to dive into if they had a chance to have coffee with you...

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Life has no script

A personal story for the week of Halloween...

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Never say, "Open the attachment."

The next time you send an email with a file attached, avoid instructing your recipient to "open the attached file." Such instructions are now a red flag to do the exact opposite. Viruses cloaked as harmless email attachments have ruined countless computers and devices in a single click. To many, clicking any email attachment is no longer worth the risk...

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The top 3 social media auto-posting tools compared

It's 2:00 AM. On your way to the fridge for a late-night snack, your best tweet ever pops into your mind! What should you do?

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6 ways to become the local guru

Becoming the local “go-to" expert on your product and service can have a positive impact....

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The value of the word "you"

Are your emails about you or about your recipient?

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Kick up your sales with a 3-shot morning latte

What do you do over your morning coffee? Scan the news? Gab with the water cooler champs? You know, some people make more sales by 8 A.M. than others accomplish all day... or all week.

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Gmail's new Promotions tab

By now, you’ve probably heard about the new 'folders' that Google rolled out in Gmail to help email recipients manage the vast quantities of messages that flood their inboxes on a daily basis. But how is this addition affecting your open rates?

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Daydream achiever: 9 keys to unlock your success-generating brilliance

Daydreaming is pure thinking. It's where innovation is born. Do you allocate time for pure thinking every day? If you're like most salespeople...

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